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PROCON's solution set is stratified into
five distinct stages:
The design phase of the project encompasses
stages one and two; information gathering and strategic planning.
During this phase, we review the essential components of a successful
website (we base success not upon how much information or "cute" graphics
we can jam into your website but upon meeting your strategic and tactical
goals). Here are just some of the questions we review with clients
during the information/strategic phases:
- What is the purpose of the website?
- Who is your target audience?
- Is everyone in the organization going to have input into the
website and utilize it to improve business processes?
- How will the website integrate with your traditional communication
vehicle and marketing plans?
- What is your budget and expected return on investment?
- Why would a prospect/customer/vendor visit your website?
- How will you capture information about visitors to your site?
What will you do with that information?
- How and who will refresh material on your website? How often
will this be done?
- Does your company have the operational processes in place to
support the website demands?
- Does your company have the operational processes in place to
support orders and requests for information generated by the website?
During the information gathering stage
we listen carefully. We review your product(s), service(s), distribution
channel(s), competition and existing promotional campaign(s). We discuss
short and long term goals and objectives and how to measure progress
in achieving those goals. We identify needs, budgets, resources and
timelines. Upon completion of this stage, we initiate the strategic
planning process. A target audience is defined. Content is analyzed
and organized. Our team will select the technologies/solutions required
to assemble a site that will meet the defined objectives in the most
efficient manner. In addition, we take into account resources
available within the organization to maintain and support the website
on an ongoing basis.
The site production stage requires great care in developing a communication
"platform" that takes into account the following:
- Development tools that could be maintained/utilized by our
client; We feel it is extremely important that opportunity for
transfer of knowledge be made available so that ongoing support/
maintenance of the site can be done by the client.
- Clear and concise text is more important then graphics. "We
believe that words are worth a thousand pictures".
- The layout of your page is easy to navigate.
- Appropriate use of graphics and white space; You can not get
your message to the viewer if it is buried under too much text
and/or graphics.
- The speed of page loading will have a direct impact on a viewer’s
length of stay.
- The content of your page will have a direct impact on a viewer’s
length of stay.
- Word type and usage will have a direct impact on your ranking
in the various Internet search engines.
- The type of technology used to develop your site could have
an impact on who can view your site.
The launch and
promotion of your site is the most critical stage. You can
have a wonderful website with no visitors!! In fact, most sites on
the Internet today have less than a 100 visitors a day. Why? Because
no one took into account how to position and market these web sites.
By using our proven marketing methodology we get web sites noticed
quickly and we work with our clients on an on-going basis to maintain
a high level of exposure.
The last phase is maintenance and support
of a website. Keeping a website updated with fresh/new content is
an important component to ensure repeat visitors. Additionally, with
technology changing everyday, your site must be tested to make sure
it supports the newest technology while continuing to support older
technologies that you have identified as being important to your overall
strategy. We work closely with our clients to develop a complete plan
including resource balancing.
We have developed
a proprietary practice methodology to assure that all operational
and business components are adequately addressed. For a copy of the
methodology top-level worksheet (including sections on building the
site, budgetary considerations, marketing the site, and maintenance
and support of the site), please fill out the Contact
Us form and enter “PROCON Workplan”
in the category.
Our Internet consultants can help you plan,
build and manage your eBusiness with our marketing, consulting and
web services directed at strategic planning, tactical planning and
internet related issues.
It pays to overbuild for traffic you don’t
expect. Triple-digit growth is the norm in eBusiness and unpredictable
spikes are common.
Get a feel for a powerful new trend in business communications - podcasting. Listen in as one of our top consultants discusses how she has helped our clients accomplish their business objectives.
Click here to listen now or right click on the link and hit "Save Target as" to download this podcast and listen later on your own mp3 player.
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